The Moran story started with John Moran who completed his furniture apprenticeship and started Moran Furniture 50 years ago in his mother’s garage. He soon outgrew the garage and rented a factory at Glen Iris in Melbourne.
John believed in adding beautiful detail to the hand-crafted furniture with piping, arm caps, matched patterns, exclusive fabrics from Overseas Mills, and specialty European Leathers
Moran is the most recognised premium furniture brand in Australia. This distinction has been earned by supplying three generations of homemakers with prestige furniture. The corporate ethos is modern but with genuine, traditional standards like quality, comfort and value for money. Moran is South East Asia’s leading premium specialist upholstered furniture brand and has produced around one million pieces of furniture.
Our people don’t race to do their job fast. They strive to do it best.
By focusing on the details, they ensure each piece of Moran furniture is greater than the sum of its parts. By that, it offers comfort to your body as well as pleasure to your eye. This ensures every item of Moran furniture gives premium performance while others grow old and tired. In short, Moran believes good objects are designed with honesty and integrity. This then provides comfort and everlasting value.
Moran’s legendary level of comfort and quality of construction cannot be achieved by taking shortcuts. Each Moran sofa and chair is individually made to order using best practice crafts that many other manufacturers have replaced with mass production techniques that often fall short on body correct comfort and longevity. Moran puts the finest materials to work using the highest standard of craftsmanship. This is the guarantee of your investment in Moran.
5 POINTS OF DIFFERENCE
1. Genuine 8 Way Hand Tied Springs
The finest and most comfortable seat has a genuine 8-way hand-tied hourglass spring system. In fully sprung furniture this is not only the best method, it’s the only one to give truly independent suspension for every person, no matter what his or her shape, size or weight. As each Moran steel hourglass spring is individually tied and tensioned at eight separate locations, it develops a cocoon-like web of comfort around it. The web connects each spring with its neighbours and provides you with the ultimate in individual buoyancy. This is not new. It’s a traditional craft. However because of the man-hours involved and the skill required, it has often been dropped throughout the world in favour of less effective and cheaper systems. In Moran designs where the style does not allow for 8 way hand tied springs Moran uses tempered steel Memory Springs. These ensure the base of the sofa or chair gives you healthy body-correct support. As always, Moran remains wedded to the belief that a sofa should offer the most comfort possible.
2. Spring Cell Seat Cushions
These cushions are almost a sofa in themselves. They certainly add extra comfort and extend performance. They begin with tempered steel springs which, to avoid squeaking, are individually placed in calico pockets. These are then carefully positioned in the highest grade, resilient foams – the world’s best in fact. All this is then carefully covered in premium quality bonded fibre before being upholstered in your choice of fabric or leather. Because of this you receive more than a sofa when you choose a Moran. You possess a calm retreat and a welcoming refuge from stress.
3. Body Correct Lumbar Support
This ergonomically designed system ensures long-term relaxation. It is specifically design to support your lower back. This is aided by Moran’s sprung edge which provide vital support behind your knees to help protect the sciatic nerves. It means you don’t have to wriggle around all the time to get comfortable.
4. Kiln Dried, Close Grain Hardwood Timber
Moran’s underlying quality begins with a structural engineered frame. To ensure a precise fit in the joinery, the cutting of this close-grain, kiln dried hardwood foundation is computer controlled. It is then glued, double dowelled, screwed and corner blocked to ensure it won’t bend or twist in years to come.
5. Premium Leathers & Fabrics
All Moran upholstery coverings are carefully selected for their high durability and are wear tested to ensure they withstand the pressures and spills of modern Australian living, domestic or commercial. Where leather is used, it is always 100% leather.