{"product_id":"avid-pellar-ii-phono-stage","title":"AVID Pellar II Phono Stage","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eAVID is proud to announce the launch of the Pellar II phono stage, the long- \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eawaited successors of two of the company’s most respected and enduring products. It is \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ehard to believe the original Pellar was launched in 2010 \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ehave remained unchanged, yet have represented best in class, until now with this new \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003emodel represents a significant evolution, delivering meaningful performance gains that \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ejustify their introduction after more than a decade of success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAVID has never believed in change for its own sake, with the previous model earning\u003cbr\u003ewidespread acclaim for their musicality, engineering integrity, and long-term\u003cbr\u003ereliability—qualities that have kept them relevant in an ever-changing market. Their\u003cbr\u003elongevity is a testament to getting the fundamentals right. As such, the development of\u003cbr\u003ethe successor has been driven solely by genuine advances in design, materials, and\u003cbr\u003eunderstanding—not by market pressure or cosmetic refresh cycles.\u003cbr\u003e\u003cbr\u003eThe new Pellar II build on this foundation with substantial improvements across every critical area. With enhanced component selection and noise reduction strategies, both models deliver greater transparency, lower noise floors, improved dynamic expression, and a more natural presentation of music.\u003c\/p\u003e\n\u003cp\u003eThe launch follows closely on the heels of the recent Velsonic introduction, further\u003cbr\u003ereinforcing AVID’s commitment to advancing analogue reproduction through meaningful\u003cbr\u003eengineering progress. Together, these releases mark the beginning of a new chapter, as the company continues to refine and elevate every stage of the vinyl replay chain.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePellar II is designed and manufactured in the UK, reflecting AVID’s unwavering dedication to precision engineering, build quality, and long-term reliability.\u003c\/p\u003e","brand":"Avid","offers":[{"title":"Default Title","offer_id":55116831359268,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/6146\/3588\/files\/PELLARIIFINAL.7.png?v=1781747075","url":"https:\/\/brisbanehifi.com.au\/el\/products\/avid-pellar-ii-phono-stage","provider":"Brisbane HiFi","version":"1.0","type":"link"}