Hana or 華 means “brilliant and gorgeous” in Japanese. Hana Phono Cartridges use high-rigidity aluminum cantilevers, and cross-shaped armatures, giving listeners a brilliant and gorgeous sound.

Hana cartridges are produced by Excel Sound Corporation (ESC)) of Tokyo Japan, an established 50-year old company. In 2015 they finally launched their own brand range of cartridges called "Hana" - 華. ESC pride themselves on their manufacturing quality and quality controls at every stage, ensuring that their hand-made cartridges offer consistently perfect results.

Both the high-performance Hana S range - “SH” and “SL” cartridges use a nude natural diamond Shibata-stylus, capable of excellent high frequency response, giving supreme transparency and excellent trackability. The SH cartridge comes with a High output 2.0mV/1KHz.